Shift Student Housing


design, branding


6 june, 2016


This is a competition project for Mr. B & Friends Studio in Bath. The brief was to design a brand identyty for fictional student housing oragnisation. The idea behind the logo was to introduce movement without using obvious elements. In the final version the squares represent multiple ideas: the movement, windows of buildings and even flatplans. After the logo was created I had a strong geometric feel which I wanted to be apparent through the project's whole visual language. Throughout the design I am using bold elements and colours to correspond and link together the different parts of the execution. My aim was to create a bold, abstract design which would appeal to a variety of audiences.