Competition project for Mr. B & Friends Agency in Bath. The client builds and manages purpose-built student accommodations in university cities across the UK. The brief was to carry out a re-brand of the company, including new name, logo and visual identity which can be used across all their properties and marketing.
Taking inspiration of the idea of moving both physically and psychologically away from home, the new branding aims to be be friendly and inviting to both students and parents. The elements of the logo are a play on the movement, new opportunities represented as building windows and even flatplans.